SEO report of waterstoneretail.com

Waterstone Retail

www.waterstoneretail.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.waterstoneretail.com/

Character length : 25

Title
Waterstone Retail
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

Linkedin3

Facebook Share0

Facebook Comments0

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Waterstone Retail

Character length : 17

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
100000
Heading structure in the source code
  • <H1> WE ARE WATERSTONE.
Word cloud
  • plaza35
  • all12
  • spartanburg11
  • crossing8
  • waterstone7
  • new7
  • center6
  • square5
  • seabrook5
  • valley5
  • retail5
  • portsmouth5
  • kittery5
  • shaw’s4
  • village4
  • north4
  • development4
  • oak4
  • carolina4
  • broadway3
  • lancaster3
  • converse3
  • westfield3
  • brickyard3
  • ridge-hudson3
  • green3
  • scarborough3
  • outlet3
  • pensacola3
  • shelby3
  • langhorne3
  • smyrna3
  • carver3
  • pennsylvania2
  • south2
  • feet2
  • commons2
  • columbia2
  • belt2
  • pine2
  • spring2
  • merchant’s2
  • portfolio2
  • tennessee2
  • market2
  • community2
  • million2
  • estate2
  • real2
  • circle2
  • reidville2
  • select2
  • cleveland2
  • properties2
  • town2
  • grove2
  • forest2
  • beaumont2
  • fernwood2
  • marketplace2
Keyword matrix
wordtitledescriptionsheading
plaza
all
spartanburg
crossing
waterstone
new
Two Word cloud
  • plaza all4
  • broadway crossing3
  • kittery outlet3
  • portsmouth green3
  • shelby plaza2
  • spring valley2
Three Word cloud
  • kittery outlet center2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 16 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
10.40
Flesch Reading Ease
34.10
Coleman Liau Index
12.00
Automated Readability Index (ARI)
10.80
Dale–Chall Readability
9.40
SMOG Index
11.80
Spache Readibility
5.00
Number of letters
3003
Number of words
498
Number of sentences
65
Average words per sentences
8
Number of syllables
971
Syllables in words
981
Average syllables in words
1.95
Number of words in first three syllables
144
Percentage of word / syllables
28.92
Words not in Dale-Chall easy-word list
285
Words not in Spache easy-word list
179

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.waterstoneretail.com/wp-content/themes/Upstream/js/jquery.cycle2.js
  • http://www.waterstoneretail.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
  • http://www.waterstoneretail.com/wp-content/themes/Upstream/js/fancybox/source/jquery.fancybox.js?v=2.1.5
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.waterstoneretail.com/wp-content/themes/Upstream/style.css
  • http://www.waterstoneretail.com/wp-content/themes/Upstream/js/fancybox/source/jquery.fancybox.css?v=2.1.5
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Website security

IP
107.180.3.110
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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